We've all thought about it. How easy it would be. And effective too! To implant your own personal opinion leader into a community to secretly peddle your products. Like rent-a-coolkid. Come to think of it, why don't more people do that? Oh yeah, it's illegal. But for all you Addies out there who still think it would be a great idea, feast your eyes on this. "The Joneses", a 2009 flick written and directed by Derrick Borte, follows the story of a mock family composed of salesmen and advertising gurus set on increasing profits for clients by covertly injecting new products into the hip community pipeline. Of course, it's Hollywood, and what would a good blockbluster be without conflict, drama, and, for lack of better words, shit hitting the fan. The movie wasn't my favorite, extremely lacking in character development; however, I think the initial concept is intriguing enough to give it a watch.
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